What is fashion merchandising?

Fashion merchandising refers to the comprehensive process that involves planning, buying, and selling fashion merchandise. This encompasses not only selecting the right products to sell but also analyzing market trends, understanding consumer needs, and effectively managing inventory. It requires strategic decision-making regarding pricing, promotions, and product placement to maximize sales and profitability.

This discipline is crucial because it bridges the gap between production and the consumer, ensuring that the right merchandise is available at the right time and in the right quantity for the target market. While managing design processes, creating marketing campaigns, or developing fashion concepts are important aspects of the fashion industry, they do not fully encapsulate the broader responsibilities and strategic vision that fashion merchandising entails. This practice integrates various elements to create an engaging shopping experience and drive business success.