What is it called when buyers purchase only one category of merchandise?

The process of buyers purchasing only one category of merchandise is known as classification buying. This approach allows buyers to specialize in specific product categories, which can lead to a more informed selection of merchandise that aligns with market trends, customer preferences, and merchandising strategies. By focusing on a single category, buyers can develop deeper expertise and make more informed decisions about product selection and inventory management, ultimately improving their effectiveness in that sector.

In contrast, bulk buying typically involves purchasing large quantities of a wide variety of products, which does not reflect the specialization inherent in classification buying. Category management, while closely related, refers to the strategic approach to managing product categories as strategic business units, rather than focusing on buying just one category. Seasonal buying revolves around acquiring products in relation to specific seasons or events, which does not align with the concept of purchasing only one category of merchandise.