Which brands are associated with the moderate price market?

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Study for the Fashion Merchandising Test with flashcards and multiple-choice questions. Gain insights, hints, and explanations to excel in your exam. Get ready and confident for your test!

The moderate price market is characterized by brands that offer stylish, yet affordable apparel and accessories targeting a wide consumer base. The brands Old Navy, Gap, and Guess are classified within this market because they produce trendy clothing that is accessible in terms of pricing. They appeal to middle-income consumers who are looking for fashionable options without the premium price tags associated with luxury brands.

In contrast, the other choices consist of brands that occupy different price tiers. The first option includes high-end luxury brands like Prada, Gucci, and Versace, which are known for their exclusive designs and high price points. Similarly, Chanel, Dior, and Louis Vuitton are iconic luxury labels recognized for their premium products, including high-fashion apparel and accessories, making them unsuitable for the moderate price market. The fourth option features athletic brands Nike, Adidas, and Reebok, which, while often more affordable than luxury fashion, still cater to a broad spectrum of consumers and could range into both moderate and premium pricing, depending on the product. Hence, among the options presented, Old Navy, Gap, and Guess most accurately represent the moderate price market.

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